Garhammer SS/23

Campaign, 2023
Creative Concept, Fashion

After a hard winter, can we not always hope for the arrival of spring?

Garhammer, a luxury fashion house, set the task of planning a spring/summer campaign. The goal was to position Garhammer as an inspiring brand in the aftermath of a long period of lockdowns.

The narrative “Elements of Optimism” aims to capture the renewed sense of hope and positivity that accompanies the arrival of spring, following the challenging period of restrictions. It seeks to resonate with the zeitgeist’s new optimism and inspire a sense of forward-looking positivity. Oversized flowers are designed to appear as if they come from a dream world. They bridge the gap between the past and the anticipated sense of optimism we have been waiting for, adding a touch of whimsy and fantasy to the campaign.

Client / Modehaus Garhammer GmbH
Photographer / Edgar Berg 
DOP / Nicolas Blanchadell 
CD / Friederike Hamann
Stylist / Theresa Pichler
Prop Department / Kathleen Alisch 

Art Direction & Concept / me