Elea Lackner art direction & graphic design

My Body My Ride

Key Art, 2022,
Poster, Cover, Title

Where do you go when reality seems boring? 

A universe beyond this world, that is so dreamlike that it shatters our understanding of beauty. Director Klaus Kneist asked for a graphic realization for the opening title sequence of his film “My Body My Ride”.

As the film celebrates diversity, challenges traditional beauty standards, and honors individuality, it felt fitting to choose a bold, blood-red color scheme seeping into black, paired with an unconventional font that subverts the typical Mercedes image. This deliberate break from convention underscores the strength and uniqueness of the individuality featured in the film.